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Canadian V festivals not happening

By | Published on Friday 4 June 2010

The Canadian spin offs of the V Festival will not happen this year it has been confirmed. The four V events in Canada were sponsored by Virgin Mobile’s Canadian division, and their Chief Marketing Officer has told the QMI Agency in Toronto that they are “taking a year off” from the branded festival thing, sponsoring other people’s music events instead.

The Australian spin-off of the V franchise, also sponsored by Virgin Mobile, is likewise not happening this year. It remains to be seen if any of those events return in 2011. The much longer established V Festivals in the UK continue though, of course, with the 2010 editions on 21 and 22 Aug, as does the American spin-off, which is a free event.