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Business News Deals Digital Labels & Publishers
Canva announces music partnerships
By Chris Cooke | Published on Friday 30 June 2023
Graphic design platform Canva has announced partnerships with Warner Music and indie label repping Merlin which will provide the service’s customers with, and I quote, “unprecedented access to use music clips from some of the world’s biggest artists in their designs”.
The deals will basically make it easier for Canva users to insert music clips from the participating labels into any social media content, presentations or videos that they create on the platform.
Says Canva’s Head Of Content, Discovery & Print, Silvia Oviedo: “Music is such a fundamental expression of creativity, and offers an inspirational starting point for many. We are THRILLED to welcome Warner Music Group and Merlin to the Canva content ecosystem, and can’t wait to see what millions of music fans, content creators, educators and beyond design using content from their favourite artists”.
Warner Music’s SVP Digital Strategy & Business Development, Jessica Goldenberg, adds: “This collaboration with Canva will provide new opportunities for our artists to increase their reach and engage their fans, while also empowering Canva’s creator community to elevate their designs with our robust catalogue. Together with Canva, we look forward to shaping the future of visual communication by enabling creativity in ways that are uniquely achievable with music”.
And Merlin CEO Jeremy Sirota comments: “We are excited to partner with Canva, a dynamic platform that empowers creativity and self-expression. Merlin prides itself on being a market leader in bringing independent music to new discovery platforms – this partnership with Canva will allow creators to connect with the vast array of Merlin member music from around the world”.
