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Cher Lloyd signs Epic deal with LA Reid

By | Published on Tuesday 20 December 2011

Cher Lloyd

British ‘X-Factor’ pop person Cher Lloyd has signed a US album deal with Sony’s Epic Records, having impressed the label’s CEO and resident ‘X-Factor USA’ judge LA Reid, by seeming “fresh” and outspoken.

The ‘Swagger Jagger’ singer, whose debut album ‘Sticks And Stones’ had its UK release last month via Simon Cowell’s Sony imprint Syco, told BBC Breakfast about her American breakthrough-to-be: “I’m not going to run before I can walk. It’s quite a big thing to try and achieve, but you never know what’s going to happen”.

Recalling her meeting with Reid, she said: “He finds me quite funny. He said that I am very outgoing, and I say what I want, and sometimes it comes out before I get to think about what’s going to come out of my mouth, and he likes that. He just said that I’m really fresh and he’s very excited”.

Meanwhile, tune into the below video to see Cher and guest MCs Mic Righteous, Dot Rotten and Ghetts performing her penultimate ‘Sticks And Stones’ number ‘Dub On The Track’. Apparently she’s the kind of girl to do just that.