Business News Deals Media

Classic FM and Sky partner

By | Published on Monday 9 February 2009

Classic FM has announced a deal with Sky which will see the telly firm sponsor the ‘Howard Goodall On…’ show on the national classical station.

Sky will also get other exposure on both the station and in its spin off magazine. Classic FM, meanwhile, will get exposure on the classical music programmes on the Sky Arts channels.

Sky’s Brand Marketing Director said this: “We are delighted to have formed this partnership with Classic FM and we look forward to working closely with Howard Goodall and the Classic FM team”.