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CMU+TGE 2021 Panel: Maximising The Power Of Fan Data

By | Published on Wednesday 5 May 2021

TGE Panel - Fan Data

The Great Escape Online is taking place on 13 and 14 May, with a packed conference programme of interviews, webinars, briefings and debates, both on-demand and live, as well as networking opportunities galore within a bespoke online conference platform.

CMU is presenting three strands of panels and briefings this year. That includes Future Music Strategies, supported by BPI, which will look at the latest trends in streaming, fanbase building and the direct-to-fan relationship, and investigate what the touring and festival markets will look like in the post-COVID, post-Brexit world.

What technologies, data, influencers, partnerships and strategies will be essential for success in the years ahead? Look out for this panel as part of the Future Music Strategies strand…

Building a fanbase, driving streams and growing all of an artist’s other revenue streams increasingly depends on accessing, utilising and understanding all of the fan data that is now at the industry’s disposal.

How can artists, managers, labels and promoters best use fan data to understand their audience, target their messaging and grow each artist business? And how does data protection and privacy law – and ongoing battles between the tech giants – impact on how the industry accesses and capitalises on all this data?

Get to grips with all things fan data with Chaz Jenkins from Chartmetric; Raffaella DeSantis from Harbottle & Lewis; Tamsin Sharp from Believe; and artist manager and digital marketing specialist Tom Burris.

To access the CMU strands and all the other content available as part of TGE Online this year get yourself a delegate pass here.

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