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CMU+TGE: Music Marketing Conference on Friday 10 May

By | Published on Wednesday 17 April 2019

Cassandra Gracey

This year’s Great Escape showcase festival and music conference is getting ever closer, with 3500 music industry people set to arrive in Brighton next month for four days of learning, debating, networking and talent spotting. At the heart of the TGE Conference programme are the three full-day CMU+TGE conferences.

The third of those, on Friday 10 May, puts the spotlight on all things music marketing. We last looked at marketing trends in 2015 and an awful lot has happened since then. This conference will bring the conversation bang up to date.

The CMU+TGE Music Marketing Conference, sponsored by BPI, will begin with a speedy overview of all the key elements of the music marketing toolkit. We’ll look at the respective roles of radio, the music press, social media, advertising and influencer marketing, and then focus in on playlists, content and data.

In the afternoon the conversation will move onto strategy, looking at how labels are changing the way they market both new releases and catalogue with the rise of digital channels and the shift to streams. With campaigns getting longer, it’s more important than ever that all of an artist’s business partners work in sync – including label, manager, agent and promoter. How can we ensure that happens?

At the conclusion of the day, Cassandra Gracey – who heads up Sony Music’s 4th Floor Creative division – will be in conversation, explaining what that division does and why it was created, and discussing why content, data and partnerships are now key in ensuring artists and the albums they release can truly stand out.

The CMU+TGE Music Marketing Conference takes place at the new home of the TGE Conference, Jurys Inn Waterfront, on Friday 10 May. It is open to all TGE delegates – click here to buy a delegate pass.