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CMU@TGE Previews: Drowning in data? Learn how to swim

By | Published on Thursday 28 April 2016


We are now less than a month away from this year’s edition of new music festival The Great Escape which, once again, will feature the CMU Insights @ The Great Escape conference at the heart of its convention programme. Each day in the CMU Daily, CMU Business Editor Chris Cooke is previewing the sessions we will present this year. And today he is moving onto the full-day strand ‘Transparency! Data! Blockchain! Let’s make buzzwords happen!’

It’s all about data these days, isn’t it? Big data even. But what does that even mean? What, exactly, are we meant to be doing with all this data that floods into the music industry each day? And what about the data that we should be pumping out into the world?

We’re putting all things data into the spotlight as part of CMU Insights @ The Great Escape this year, with the main focus on music rights data, which has been the big talking point in the last year, as the industry tries to find more effective, efficient and transparent ways of processing the billions of micro-payments that are the result of the shift to streaming.

Before that, we’ll consider all the different kinds of data that the music industry is now routinely dealing with, from consumption and rights data, through to the analytics generated by socials, email lists, ticketing and even piracy. The aim, though, is to not just review the different sets of data artists, labels, publishers, collecting societies, managers, promoters and agents now deal with, but also to consider practical ways to make use of all that information.

To that end we’ll kickstart the data strand with four online platforms presenting the data they make available to the industry, and then – for each service – a music client who explains how they are making use of that information, with practical tips on how to get the most out of the analytics that have just been previewed.

‘Drowning in data? Learn how to swim’ takes place at 10.45am on Thursday 19 May, with Jessie Scoullar of Wicksteed Works overseeing the proceedings, and Spotify, Muso and Bandcamp amongst those showcasing their data systems and tools.

Find out more about the full-day data strand here. TGE delegates get access to all of CMU Insights @ The Great Escape and all the other festivities that take place over the three days of the festival – passes are £230 and available here. This year tickets are also available for just the convention side of the proceedings for £100 and those can be bought here.