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CMU@TGE Previews: What if YouTube actually is the future?

By | Published on Wednesday 27 April 2016


We are now less than a month away from this year’s edition of new music festival The Great Escape which, once again, will feature the CMU Insights @ The Great Escape conference at the heart of its convention programme. Each day in the CMU Daily, CMU Business Editor Chris Cooke is previewing the sessions we will present this year.

So far we have outlined details of the strand ‘What if YouTube actually is the future?’, which will include sessions looking at the rather contentious YouTube licensing debates that are ongoing, at how artists and labels can get the very most out of the Google platform, at what kind of video content works best online, and at the new entertainment industry which is evolving around YouTube talent.

Before we move onto looking at another strand tomorrow, we can today reveal the final few speakers confirmed for the YouTube programme, which will take place in Dukes @ Komedia 2 on Thursday 19 May, hosted by Brittney Bean of Tracks 2.

Also presenting his take on what makes music-based video really work online will be founder and chief of the excellent Mahogany Sessions, Mark Murdoch, while joining the ‘Meet the YouTubers’ session is spoken word artist Suli Breaks alongside one of his business partners, Laura Allington from content marketing agency Kameleon.

And earlier in the day YouTube’s EMEA Head Of Music Partnerships, Candice Morrissey, will take to the stage to discuss all the latest product developments on the platform. Click here for an outline of the full YouTube and video strand.

TGE delegates get access to all of CMU Insights @ The Great Escape and all the other festivities that take place over the three days of the festival – passes are £230 and available here. This year tickets are also available for just the convention side of the proceedings for £100 and those can be bought here.