Business News Deals Live Business

Coalition Talent allies with Ministry Of Sound

By | Published on Monday 20 November 2017

Ministry Of Sound

Booking agency Coalition Talent has announced what it is calling a “wide-ranging joint venture agreement” with the Ministry Of Sound events and clubbing business. The two companies say that, under the JV, they will “share their resources and expertise” and together “develop and implement a range of new live events and brand partnerships”. As part of the arrangement the Ministry events team will relocate to Coalition’s offices.

Coalition Talent began life in 1995 as a DJ-focused booking agency, but has since expanded the range of clients it represents. Having been part of the bigger Agency Group for a time in 2014 and 2015, it’s now an independent agency again that also boasts an events unit which focuses on developing event brands such as ‘Coffee House Sessions’, ‘Pure Music Live’ and the ‘Just Can’t Get Enough 80s’ club night. It’s in that latter domain where there are particular synergies between Coalition and Ministry.

Confirming the new deal, Coalition’s CEO Guy Robinson told reporters: “I couldn’t be more proud to enter into this joint venture with Ministry Of Sound. This iconic brand has been a huge part of my journey in the music industry, from working with them on talent through to more than a few lost nights at the club! We look forward to welcoming the Ministry Of Sound events staff into our brilliant team here at Coalition, our joint focus will be to maximise opportunities for their current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artists”.

From his side, Ministry Of Sound CEO Jonathan Bevan added: “We are delighted to be launching this new partnership. Ministry’s brands and reputation coupled with Coalition’s talent relationships, expertise and newly expanded team will deliver a whole new range of world class music events”.