Coke sued over Relentless brand name

By | Published on Wednesday 11 May 2011


Coca-Cola has reportedly been sued as part of a long running dispute between Media Village Entertainment and the drinks giant over the Relentless trademark.

Media Village founded the Relentless record company, which now operates as an EMI subsidiary, while Coke make that Relentless energy drink thing.

According to Music Week, MVE believes Coke has infringed its trademark in the Relentless name through the drinks brand, possibly because of its strong association with music via its marketing and sponsorship activity.

Attempts to reach a settlement through mediation have seemingly failed, and now MVE has launched legal proceedings.