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Coldplay use album to promote Jordan tourism

By | Published on Monday 4 November 2019


Coldplay have announced that they will launch their new album ‘Everyday Life’ with two livestreamed live performances in Jordan. Why Jordan? Because it is the “perfect place” to launch an album that apparently has “middle eastern flavours”.

“We’re really excited to launch our new album in Jordan”, say the band. “It has always felt like the perfect place for these two special shows”.

How does Jordan feel about it though? Jordan appears to be pretty chuffed. So much so that the Jordan Tourism Board is throwing money at the venture.

“I am excited this launch will showcase Jordan to the world in the light that it deserves, hand in hand with international music icons who carry similar values and messages as the people of my country”, says Abed Al Razzaq Arabiyat, MD of that there Jordan Tourism Board. “Jordan has always been an exporter of peace, a beacon of hope and harmony in line with the cover of the album promoting peace and love”.

“Having been picked by Coldplay to represent the spirituality and harmonious togetherness their music encompasses, wasn’t that far-fetched, as Jordan is a true advocate of peace”, he continues. “I am certain this collaboration will have an economic impact on Jordan when we welcome media and Jordanians to attend Coldplay’s album reveal, and we hope the global audience for the concerts will encourage more people to visit Jordan”.

Yeah, so Coldplay are travel agents now. Ask Chris Martin if he can upgrade your flight. I’m not sure where you should do that. Maybe in the comments when these shows are livestreamed on YouTube on 22 Nov.