Brands & Merch Business News

Converse Rubber Tracks pitching at London studios

By | Published on Thursday 11 December 2014

Converse Rubber Tracks

Promotionally-hyperactive footwear maker Converse is bringing over its Rubber Tracks music initiative to London for the first time in 2015.

The mobile Rubber Tracks programme provides local artists with free studio time and will also give its name to a series of free shows, each headlined by a high-profile act, and with a local act in support. First stop is at Snap Studios in Haringey on 10 Jan 2015, after which it’ll move on to studio spaces in Ealing, Southwark and Tower Hamlets over the rest of the year.

Artists interested in applying can do so here, after which a final list of winning entrants will be selected by expert panelists like NME’s Matt Wilkinson, NTS Radio originator Femi Adeyemi and Harry Balazs of The Young Guns Network.

Jed Lewis, Converse’s Global Music Marketing Director, says the London foray is “one of our most exciting music initiatives to date”, adding: “This is the first time we’re doing this – taking the Converse Rubber Tracks experience to multiple regions in a larger music city over an extended period of time. The city boasts an incredible music heritage and roster of emerging artists, and we hope to support the local music scene through this long-term platform”.