Business News Deals Gigs & Festivals Live Business

DHP Family buys into Bearded Theory festival

By | Published on Tuesday 15 February 2022

Bearded Theory Festival

DHP Family has bought into the Bearded Theory festival which is set to return from 26-29 May after a COVID-caused two year break. The live music firm says that the new partnership should allow Bearded Theory’s annual Derbyshire-based Spring Gathering to have continued success for many years to come.

Although it operates venues in several cities around England, DHP is particularly well known for running Rock City in Nottingham which, like Bearded Theory, is something of a Midlands music institution.

Noting that and the new partnership with DHP, Bearded Theory founder Richard Bryan says: “We’re excited to be working with the team behind Rock City as this is without a doubt a great cultural fit for both parties. We have been looking at ways to improve the event without it losing its ethos, ethics and identity and to gain the support needed for it to continue to blossom, we are delighted to have found the answer with the Midlands’ favourite music family”.

Confirming the deal from his side, DHP Family boss George Akins adds: “This is an exciting venture between two iconic music names that are a natural fit in terms of music heritage. Richard and the Bearded Theory team have done a fantastic job with the festival, and we’re delighted to be continuing the story together over the coming years”.

Meanwhile the company’s Director Of Live Anton Lockwood says: “We’re excited Bearded Theory is joining DHP Family. As the UK’s biggest national independent promoter, we value the ethos and spirit of the festival and respect its history. From within our great team, we will bring our knowledge, expertise and industry contacts to the festival”.