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Dice confirms $65 million financing round involving Matt Pincus and Williard Ahdritz

By | Published on Wednesday 23 August 2023


Ticketing company Dice has announced it has raised another $65 million in finance. New backers include investment outfits run by notable music industry execs Matt Pincus and Williard Ahdritz.

The new financing will, Dice says in a statement, “help accelerate its launch in new cities as it continues its expansion across the US and globally”. New partnerships are due to be announced in the coming weeks, it also confirms.

Pincus, who previously led the music publisher Songs, now runs music investment outfit Music, because he loves using confusingly generic names for his businesses. He will also join the Dice board as part of Music’s investment.

Kobalt founder Ahdritz now also runs an investment fund and advisory firm, and it’s the former – Ahdritz Holding LLC – that has invested into Dice.

Commenting on the new round of finance, Dice boss Phil Hutcheon says: “The live music industry is adopting Dice faster than ever and proves our thesis that if you treat fans well, they buy more tickets, and go out more often.”

“We’re investing heavily in building even more technology and this year alone we released over 60 new features for fans, venues and artists”, he goes on. “I’m excited that Matt has joined the board and we’re more focused than ever on our mission to get fans out more”.

Adds Pincus: “Dice did the impossible: they made buying a ticket fun. And by doing that, they became much more than a transaction provider. Dice is the premiere user-centric engagement platform for the most important consumers in music: people who love to go to shows”.

And Ahdritz says: “I met Phil in 2015 having heard about Dice. Rolling out [Kobalt’s former artist services business] AWAL at that time, I needed so many more venues for all my acts to play. Dice delivers a transformative experience for all stakeholders – from fans to venues to artists and looked like the future for live music”.

“Dice has come a long way on their vision”, he continues, “and today it’s even clearer that the live industry needs changing. I am excited to have the opportunity to be part of the company as an investor”.