And Finally Artist News

Doja Cat says she’s leaving behind “music that is palatable, marketable, and sellable”

By | Published on Tuesday 18 July 2023

Doja Cat

Doja Cat has been teasing a change to her sound for some time now, and in a new interview has elaborated on her declaration earlier this year that there will be “no more pop” in her output.

“I do not consider myself a rock star”, she tells V Magazine, when asked if she was becoming more rock n roll based on the outfit worn for the article’s photoshoot. “I have made pop music. I’m currently making rap, soul and R&B music with jazz elements. But this is a representation of how I feel. When I wear black, when I wear metal, or very scantily clad outfits, it’s all a representation of how angry, liberated and sexual I am”.

Back in May, she tweeted that her previous albums had all been “cash grabs” and that her fans “fell for it”. Now, she explains: “I have thrown fits my whole career because I have been making music that didn’t allow me to have a mental release”.

“I have been making music that is palatable, marketable and sellable, that has allowed me to be where I am”, she acknowledges. “Now I am making music that allows me to express the way I feel about the world around me”.

“These upcoming projects are going to be very different compared to everything I have done and I am excited about that”, she concludes. “I do not care if people are not … Success is realising that happiness is a possibility and sadness is temporary”.

Doja Cat began teasing a change of direction last year, although refused to be pinned down on where she was heading – at one point claiming to be making an album influenced by 90s German rave culture, before rapidly telling fans it could actually be experimental jazz, rock or R&B.