This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch Business News Deals
Duffy signs up to Coke ad
By CMU Editorial | Published on Thursday 15 January 2009
Duffy will star in a new Europe-wide Diet Coke ad campaign, a fact on which I can think of absolutely nothing to say.
So let’s cut straight to the customary quotes.
Duffy: “I love the attitude of this new Diet Coke ad. I drink so much of the stuff, they were either going to give me shares in the company or put me in the advert”.
Coke Marketing Director Cathryn Sleight: “We have a strong heritage in creating entertaining and memorable advertising for ‘diet Coke’ that is loved by our female fans”.
“Our campaigns are well known for tapping into a powerful social and cultural zeitgeist and Duffy is a great embodiment of today’s modern female attitudes”.
“She has a strong appeal with our core female audience and we’re confident that this campaign will become just as iconic as previous ‘diet Coke’ advertising campaigns”.
