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Earache and Century Media announce alliance

By | Published on Thursday 31 January 2013

Century Media

Metal labels Earache and Century Media have announced a new alliance which will see the latter distribute the former’s physical releases in the US.

The new partnership will kick in tomorrow. Earache previously used EMI’s Caroline Distribution in the States, though that deal expired last October. Where as EMI provided straight distribution services, under the new deal Century will be more involved in the US marketing of Earache’s records.

According to Billboard, Earache’s North American Label Manager Al Dawson said: “We talked to a bunch of different people about how we could move forward [after our EMI deal ended], and Century Media definitely came up with the most attractive offer for us as far as what their role would be”.

While Century Media’s Don Robertson told the trade mag: “When Al Dawson approached me about licensing their catalogue and future releases, I thought it was a complete no brainer if we could make a sensible deal”.