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Ed Sheeran sires singery-songwritery Warner imprint
By Aly Barchi | Published on Thursday 6 November 2014
Warner/Atlantic-signed chancer Ed Sheeran is now a non-greasy, non-cash-grabbing, non-fatcat label boss, having taken on his own imprint within the Warner family.
This is a bit because Ed felt all disenchanted when label execs declined to sign one of his favourite acts, ‘Let Me Go’-hitmaker Passenger, and so he has created the new label to give lower-profile artists a shot at the charts.
Revealing all via The Sun, Ed said: “The door has now been opened, I’ve set up the label and I’m going to start signing people. It’ll be an imprint that goes through Warner, but I’ll get the rights back in about ten years”. I’m sure Warner will love Sheeran’s apparent excitement there in getting to cut them loose at some point.
He then added that he felt in “a fortunate position” to assist acts “who came through the singer-songwriter scene”, adding: “There are people on that scene who make me look terrible by just being so good”. So, some kudos to Ed, I guess, for him trying to make that more obvious to the rest of us.