Business News Deals Labels & Publishers

Edel go the Absolute route

By | Published on Thursday 5 March 2009

Into music distribution, and German independent Edel has announced it is entering into a partnership with London-based label services agency Absolute who will manage the UK sales, distribution and marketing of releases from Edel’s new international imprint earMUSIC, which will include new albums by Christopher Cross and Ian Gillan.

Absolute, who specialise in providing independent labels or individual artists with the kind of logistical and marketing support traditionally provided by a record company, have appointed former Really Useful Records MD John Waller to handle the earMUSIC account.

Confirming the new partnership, Absolute MD Henry Semmence told reporters: “By taking advantage of our fully managed service, Edel will be able to release product and compete effectively in this market without having to put a large overhead and infrastructure in place in the UK.”

earMUSIC director Max Vaccaro added: “We are excited to have found in Absolute a UK partner who shares our philosophy and ambitions, and who is able to offer our artists both the visibility normally associated with a major label and the skill and dedication of an independent label”.