Business News Media

Edith Bowman heads up relaunched Virgin Radio presenter line-up

By | Published on Thursday 11 February 2016

Virgin Radio

UTV Media has announced the line-up of presenters for the soon to be relaunched Virgin Radio, with Edith Bowman taking the flagship breakfast slot. The rest of the station’s daytime line-up will be completed by Jamie East, Kate Lawler, Matt Richardson, and Tim Cocker. In that order.

Says Bowman: “I’m utterly THRILLED to be asked to host the breakfast show on the new and exciting Virgin Radio. Being back on the radio five days a week is going to be a lot of fun, and a place where I can share my passion for music and film with a wonderful audience”.

“I feel honoured to be given the responsibility and can’t wait to get started – being the only solo female breakfast show host on national radio is an exhilarating opportunity”, she continues. “Live bands, films, established artists, new music, interviews and an open conversation with the morning audience is going to be an absolute pleasure”.

Virgin Radio Programme Director Liam Thompson adds: “We can’t wait to bring Virgin Radio back to digital radio in March. This is a completely fresh start for a hugely admired brand – we’ve got a new line-up and approach, and securing a presenter as talented as Edith Bowman speaks volumes about our commitment to making a real impact in music radio. Jamie, Kate, Matt and Tim will do a great job in entertaining the nation throughout the day; listeners are going to want to tune in and turn us up!”

As previously reported, Virgin Radio is returning as part of the portfolio of stations that will appear on the UK’s new second national DAB network, a joint venture between UTV and Bauer. Earlier this week UTV also announced the presenter line-up for another relaunched brand that will appear on that network, TalkRadio. Virgin Radio was last on air in 2008 before being morphed into Absolute.

READ MORE ABOUT: | | | | | | | |