Brands & Merch

Elbow to launch their own beer

By | Published on Wednesday 13 July 2011


Elbow are set to release their own beer, which is nice. Named after their recent fifth album ‘Build A Rocket Boys!’, the beer has been made, in consultation with the band’s members, by Robinsons Ales, and will be officially launched at the Manchester Food & Drink Festival in October. Selected Robinsons pubs will also stock the beer in September and October.

Says the band’s website: “The new beer is brewed to Elbow’s own specifications after a series of tastings at the brewery. Band members sampled a range of Robinsons’ ales to shortlist their preferred style of beer, taste and colour before deciding on a golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma”.