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Electric Feel partners with Universal Music Publishing for European launch

By | Published on Friday 20 November 2020

Universal / Electric Feel

Universal Music Publishing has signed a new deal with Electric Feel Entertainment focused on expanding the latter’s European operations through the creation of Electric Feel Publishing Europe.

LA-based Electric Feel is known for being an early partner of songwriters including Post Malone, Rich The Kid, Travis Scott and Iann Dior. Its European division is being run by Berlin-based artist management firms Two Sides and A Million Entertainment, with support from advertising agency Dojo.

“I am THRILLED that we are expanding our global partnership with Austin Rosen and his company Electric Feel”, says UMPG CEO Jody Gerson. “As [they] continue to sign hit songwriters in Europe, the UMPG team looks forward to supporting and developing that talent around the world”.

Rosen, who founded Electric Feel in 2013, adds: “We are THRILLED to partner with such an impressive group of individuals at UMPG, Two Sides, A Million and Dojo to propel Electric Feel into the European marketplace and continue to expand our global footprint with the launch of Electric Feel Publishing Europe. We look forward to working alongside Thomas and the whole UMPG team to help maximise this vision and bring it to life”.

Electric Feel Europe’s first signings are German rap producers Minor2Go, Palazzo and Jumpa.