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Brands & Merch
Eliza Doolittle to front Max Factor campaign
By CMU Editorial | Published on Thursday 24 March 2011
EMI-signed popster Eliza Doolittle is to front a new Max Factor campaign encouraging women to put on make-up when they go out. Colourful make-up, mind. You know, eye shadow, lipgloss, nail polish, that sort of thing. I’m not entirely sure what she’ll be doing, but she played a gig recently where she debuted a ‘look’ created by Max Factor make-up artist Caroline Barnes, so that’s fun.
Barnes explained that the new line of make-up products “offer girls a colourful splash of inspiration for their everyday looks”.
Doolittle told CMU: “I’m so excited to be working with Max Factor. I love experimenting with my make-up and creating different looks using lots of colour – so this new range is perfect for me”.
Yes, that is handy. Rafael McDonnell, EMI Music’s Senior Vice President Brand Partnerships, Licensing & Synchronisation for Europe & Rest of World added: “This is a fantastic partnership as Eliza really embodies the essence of a Max Colour Effect girl through her colourful songs and personality, and of course love for make-up. We are delighted to be collaborating with Max Factor to share Eliza’s talents beyond her music”.
Eliza’s new single, ‘Mr Medicine’, is out now, and you’ll be able to see her face all covered in brightly coloured make-up on her UK tour, which begins on 28 Mar.
