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Ellie Dixon signs to Decca

By Andy Malt | Published on Wednesday 9 March 2022

Universal’s Decca Records has announced the signing of pop musician and TikTok star Ellie Dixon.

“’I’m so happy to be signing with Decca Records”, she says. “It was clear from the moment we met that they understood the music I make, who I am as an artist and shared the vision I had for my future in the music industry. As we got to know each other, I felt so much love and positive energy from the whole team – it’s a perfect match really”.

“It’s also amazing to be partnering with a label that has so many incredibly talented and passionate women working across all departments”, she goes on. “I have so many bonkers ideas that they are already fully supporting and throwing themselves right into – I can’t wait to see what this exciting new chapter holds”.

Decca Label Group co-Presidents Laura Monks and Tom Lewis add in one of those joint statements: “Ellie Dixon is the epitome of self-built. A true next generation artist thinking outside the confines of the traditional music market. She does it all, from writing and recording to mixing her self-released EP and directing all her own visuals”.

“Her success to-date growing her global fanbase in mere months speaks of her amazing talent, abundant creativity and engaging personality”, they continue. “We are extremely proud Ellie is joining the Decca family”.

The EP they refer to is ‘Crikey! It’s My Psyche’, which was released in October. Ahead of more new music, Dixon has a number of live dates upcoming, including supporting Casey Lowry at the Scala in London tonight, her own headline show at The Courtyard Theatre in London on 7 Apr, and a performance at The Great Escape on 13 May.

Being the social media star she is, Dixon has documented her signing online in – despite what I said earlier regarding the platform on which her stardom resides – an Instagram Reel.