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EMI boss joins ad industry’s panel considering Bailey review

By CMU Editorial | Published on Thursday 16 June 2011

The CEO of EMI UK is set to join a panel set up by the Advertising Association that will respond to the previously reported Bailey Report, the government commissioned review of the “commercialisation and sexualisation of children”, which called on the media, advertising, music and fashion industries to step up their voluntary codes to ensure the kids are not exposed to overly sexual imagery.

The panel will focus in particular on Reg Bailey’s concerns regarding overly sexualised advertising campaigns that may be seen by children, and not his suggestion that music videos come with film style age ratings. So presumably EMI boss Andria Vidler is there to share her experiences of how the music business – and her former employers in the radio sector – are dealing with similar issues.

Says Vidler: “Engaging and communicating with young people across digital platforms is now a critical part of our day-to-day business and this panel is a great forum for EMI to share the benefits of our experience with the other members while also learning from their experiences. It’s vital we stay up to date with the concerns of parents and ensure that we continue to inform and empower them”.

As previously reported, record label trade body the BPI pre-empted the Bailey Review by announcing it was revising its ‘parental advisory’ guidelines in a bid to create standards for digital content platforms to follow with regards possibly unsuitable for kids music-based content. The music business hasn’t really responded as yet to the proposal age-ratings be introduced for all music videos.