This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Industry People Labels & Publishers
EMI launch global priority teams
By CMU Editorial | Published on Wednesday 21 January 2009
God, I’m getting bored of all these executive appointments at EMI. For a firm that’s meant to be cutting back on the excessive structure and bureaucracy of a typical major record company, they seem to be building a lot of new structure and introducing a lot of new bureaucracy.
The latest addition to the major’s growing structure are three ‘global priority teams’ – two will focus on major international releases from new artists (one team in London, one team in New York), while the other will focus on major international catalogue releases.
The first two teams will be headed up existing EMIers, both senior VPs in the major’s international marketing department – Pietro Paravella and Matthew Tilley – who will head up London and New York respectively. Details of who will run the catalogue global priority team is tbc.
The global teams will be supported by three regional marketing units, headed up by Bart Cools (Europe including the UK), Howard Handler (North America and Mexico) and Adrian Cheesley (everywhere else). They will also work with the existing global promotions department, headed up by Carole MacDonald.
I think the main difference that will result from the establishment of ‘global priority teams’ is that marketing for major artist releases will be coordinated by the global team, and then worked by the regional teams in their respective territories, rather than being coordinated by the national team in a band’s home territory, and then worked by the international departments in other territories. But don’t quote me on that.
