Brands & Merch

EMI partners with PUMA for Prof Green show

By | Published on Monday 17 October 2011

Professor Green

EMI’s Virgin Records has collaborated with Channel 4 and PUMA to make a TV show around British rap dude Professor Green, who was PUMA UK’s first ever Social Ambassador, whatever the hell that means. The telly show, which premiered on T4 yesterday and will be repeated elsewhere on the Channel 4 schedules in due course, follows the lives of the Prof, real name Stephen Manderson, and his team, with each episode having a specific focus on a different member of Team Green. The programmes will conveniently air in the run up to and shortly after the release of the new Professor Green album on 28 Oct.

Says Virgin Records’ Manish Arora: “‘Professor Green Unseen’ captures the fearlessness of one of the UK’s most talented artists willing to lay themselves bare in the lead up to release of their new album ‘At Your Inconvenience’. Like a real life ‘Entourage’, Team Green invite the viewer into their world of hard work, heartache and jubilation with more than a few hi-jinx. It’s been exciting to see the project develop from some self filmed footage on YouTube into what we have no doubt will be a compelling series for Channel 4”.

Meanwhile Roger Harrison, UK Marketing Director of sponsors PUMA, told CMU: “We have had such a great year with Professor Green as a PUMA Social Ambassador, with him developing creative collaborations across many media platforms. ‘Professor Green Unseen’ is a glimpse into the future, and typical of his creative approach to media. It looks set to be magnetic viewing on C4 for the next few weeks”.