Brands & Merch Business News Deals

Epic Rights signs deal to represent Lennon legacy

By | Published on Wednesday 18 June 2014

John Lennon

The newish music brand and image licensing agency set up by former Live Nation merch chief Dell Furano, Epic Rights, has secured another big deal, allying with Yoko Ono to create to new product lines around John Lennon’s legacy.

Ono and Epic will launch two initiatives, one around the late Beatle’s name and brand called John Lennon Classic, and the other titled Bag One Arts utilising various drawings he did in the 1960s and 1970s. Epic will begin seeking licensing partners for both ventures with immediate effect.

Confirming the deal, Ono told CMU: “Regardless of how we have experienced John Lennon – through his music, his art, his writings – he was defined by the message of love and peace, becoming an icon for generations worldwide. I regard the John Lennon Classic and Bag One Arts licensing programs as another way to honour John’s legacy, and I am confident that by working closely with Dell and the Epic Rights team, we will achieve this goal”.

Furano added: “We are committed to developing a worldwide licensing programme that respects Lennon’s beliefs and contributions to humanity, and anticipate strong global consumer demand from existing and new fans who want to connect with John Lennon and his legacy”.