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Fan-to-fan ticket resale platform Ticketswap launches in the UK

By | Published on Tuesday 8 November 2022


Ticket resale platform Ticketswap has announced that it is formally launching in the UK, as the Dutch company celebrates its tenth anniversary.

Ticketswap allows people with tickets to events they are no longer able to attend to sell them on with a maximum mark-up of 20%, the idea being that the price cap discourages touts from using the service. It also has partnerships in place with various live music companies to manage their official ticket resale operations.

The company’s UK launch follows the opening of new offices in Brazil, Sweden, Germany, France, Spain, Italy and Poland earlier this year.

“We’re delighted to formally enter the UK market, having already built a huge community of more than 1.5 million dedicated live music fans [in the country] over the last few years”, says CEO Hans Ober. “It’s clear there is a need for another innovative resale platform in the UK, and we look forward to working alongside the most respected and innovative brands in live British music to get as many fans to the artists and shows they love as possible”.

The UK office will be headed up by Michael Robinson, who adds: “I’m really excited to be leading Ticketswap’s partnership efforts in the UK. Ticketswap has so much to offer promoters, especially with regards to helping them reach sell out quicker and identifying new audiences – something that’s so important in such a competitive landscape. We’re looking forward to working closely both with our partners and associated trade bodies across the UK”.

The firm’s first UK specific partnership is with LWE, which promotes shows at London’s Tobacco Dock, among other venues.