Artist News Business News Education & Events

Fanbase Builder Programme: Meet The Artists

By | Published on Wednesday 7 July 2021

Sarah Toner

CMU’s Pathways Into Music Foundation has teamed up with Help Musicians to run a Fanbase Builder Programme in Northern Ireland. Fifteen artists have been selected who are currently attending weekly webinars on how to build a business around their music. Each of them will soon devise and deliver a fanbase building campaign, benefiting from a bursary from Help Musicians.

As part of the programme, each artist has been encouraged to write a 50 word pitch introducing themselves and their current projects, and we’ll be featuring those pitches here in the CMU Daily to introduce everyone taking part. Kicking off with Sarah Toner and Search Party.

SARAH TONER (pictured) 
Irish singer-songwriter Sarah Toner seamlessly blends unshielded lyrics with her rich and raw vocals creating an indie folk style that isn’t pastiche. With her debut single set for release at the end of August, you’ll notice that vulnerability and boundary pushing are the centre points of the world Sarah has been secretly creating over the past year. For fans of: Julia Jacklin/Big Thief. Check out more here.

Search Party hail from the not so sunny land of Belfast. After releasing their debut album ‘Too Much Red Tape’ in 2019, they embarked on an Irish tour, bringing the energy to venues across the country. Emerging from COVID, they plan to release a new indie-pop EP in late 2021. Check out more here.