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Business News Live Business
FEAT launches new anti-touting guide for promoters
By Andy Malt | Published on Wednesday 19 January 2022
The Face-Value European Alliance For Ticketing – or FEAT if you prefer – has published a new guide for European promoters on how to deal with suspected touted tickets.
‘How To Find And Remove Scalped Tickets’ offers step-by-step advice on developing and implementing an anti-touting policy, guiding fans to primary ticketing platforms, and spotting signs that tickets are being bought up by touts. It also gives advice on cancelling tickets sold via secondary ticketing sites in “a fan-friendly way”.
Coinciding with the launch of the guide, FEAT will today run a session at the Eurosonic conference titled ‘F@ck Ticket Scalpers’, with speakers including Tickets.de’s Nicole Jacobsen, Claire Turnham of the Victims Of Viagogo campaign, and FEAT Director Sam Shemtob.
“With the live business looking to get back on the front foot in 2022, the timing is perfect for promoters to take steps proven to reduce touting”, says Shemtob. “We hope this guide will be beneficial to all those who work in the sector”.
The guide is available on request only. To grab your copy, email [email protected]
