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Fergie signs to BMG

By | Published on Friday 26 May 2017


BMG has announced a new deal with Fergie of them there Black Eyed Peas in the form of a partnership that will see the singer set up her own record label, Dutchess Music. The first release through the label will be her new solo album, ‘Double Dutchess’, the follow-up to 2006’s ‘The Dutchess’.

“This new era, which includes starting my own label and creating a global partnership with BMG, is a dream come true”, says Fergie. “It’s an opportunity to release my solo music as well as develop and nurture new artists. This next chapter in my career will allow me the independence to evolve both as an artist and as a businesswoman. BMG has such an incredible legacy in the music industry, and I look forward to working with their very experienced team to make new music, memories and magic!”

“Fergie is part of an elite group of talented artists who continue to evolve and redefine the meaning of originality”, says BMG’s Zach Katz, seemingly trying to set some sort of new record for over-the-top press release statements. “From her creativity and style to her stature in pop culture, simply put, there’s only one Fergie”.

Other than the other Fergies, of course. At least one of whom is an actual dutchess. Anyway, I wonder if fellow BMG exec Jon Cohen can outdo Katz in his big statement? “What Fergie has put together with ‘Double Dutchess’ is so inventive it redefines her as an artist”, says he. “Her prolific output has already made our collaboration one of my most exciting times with BMG and we can’t wait for its reveal”.

Nice try Jon, but Zach really is the master at this. ‘Double Dutchess’ is due out later this year. Expect a new definition of ‘originality’ to follow.