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Media
Five pull out of Canvas
By CMU Editorial | Published on Monday 12 July 2010
Channel Five has pulled out of Project Canvas, the previously reported collaboration between the BBC, ITV and BT, and others, to develop a standard platform for providing video-on-demand services to Freeview and Freesat viewers.
The move, which comes just days after the BBC Trust approved the Corporation’s involvement in the initiative, isn’t really Five communicating any dramatic disapproval of the venture, but more part of owners RTL Group’s preparations to flog the channel. The TV station’s Director Of Strategy Charles Constable insisted the firm would “continue to support the objectives of Project Canvas”.
That said, both Sky and Virgin Media oppose the Project Canvas initiative, and Sky has been mooted as a possible buyer of Five. It’s therefore possible that Five bosses have decided to stop putting money into the Canvas pot believing their future owners may force them to withdraw anyway.
