Business News Industry People Marketing & PR

Former Polydor PRs set up new agency

By | Published on Thursday 19 January 2012


Former Universal/Polydor PR people Chloe Melick and Adrian Read have launched a new company offering various services to the entertainment industry. Called INSIDE/OUT, the company will handle publicity, consultancy, events and management for a variety of clients, mainly in music and fashion. Clients at launch include Lady Gaga, Best Coast, and CMU approved new artist Foxes.

Melick and Read both left Polydor in 2010, Read going on to become Head Of Press at independent agency Darling Department, while Melick worked as a consultant on a number of projects, and took on the role of Head Of Publicity at Sony/RCA.

Read told CMU: “Chloe and I had a whale of a time working together at Polydor, and – because our styles complement each other so well – we’ve often been asked if we were going to team up again. I’m so glad that the timing has worked out and we can make INSIDE/OUT happen. It feels like there’s a real gap in the market for a small company that can be flexible to an artists’ needs, and that’s what we’re aiming to do”.

The full roster is listed here. Further information from and