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Business News Marketing & PR
Former Since 93 Head Of Marketing launches new agency
By Chris Cooke | Published on Tuesday 11 April 2023
Former Sony Music marketing exec Nemat Abdela has announced the launch of a new agency that will, she says, “provide innovative and results-driven marketing solutions to artists in the music industry”.
Abdela previously had marketing roles at Sony’s Columbia division and, more recently, was Head Of Marketing at its Since 93 label where she worked on campaigns for artists including Cat Burns, Tems, Khamari, Mette and Loski.
The new agency is called Noted. Commenting on the new venture, Abdela says: “With a dedicated full-service agency, we can provide our clients with the comprehensive support they need to take their careers to the next level”.
“We are dedicated to developing the artist’s unique proposition and building a musical world for fans to champion”, she adds, “and our aim is to disrupt the status quo and break artists on their own terms”.
Among other things, the new agency will offer marketing and consultancy services, team and campaign management, playlist pitching and creative commissioning.
