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Fred Durst directing eHarmony advert

By | Published on Tuesday 6 May 2014

Fred Durst + eHarmony

Dating site eHarmony is apparently trying to shift its image of being a bit boring by hiring Limp Bizkit frontman Fred Durst to direct its latest TV ad in the US.

So, basically, a little bit more “I did it all for the nookie”, and a little bit less “I did it all for a bold, scientific approach to matching meaning more quality dates with deeply compatible singles that truly understand me”. Maybe.

The company confirmed the news last week, tweeting a picture of eHarmony CEO Neil Clark Warren with Durst.

So far there’s no information on the actual content of the advert, so just watch the trailer for Durst’s first film, ‘The Longshots’, and pretend that’s the finished product instead (though perhaps a relationship between Ice Cube and a teenage girl isn’t quite what they’re going for):