Business News Management & Funding

Fuller and Blackwell form JV

By | Published on Tuesday 14 June 2011

Simon Fuller

Two music industry veterans from very different sides of the musical coin have teamed up to launch a new company – 19 Management and ‘Idol’ creator Simon Fuller and Island Records founder Chris Blackwell. Operating out of Fuller’s XIX Entertainment offices, the new venture will aim to “help artists and content owners expand their audience”.

Announcing the launch of Blackwell Fuller, the Fuller bit of the equation told reporters: “In the rush to create new media platforms in this incredibly explosive digital age, the business community generally relegates artists to the role of a mere spectator, often at their own expense. We believe we have a unique opportunity to create new-media partnerships directly with the creators themselves and build a new model that will define the path for artists and creators for the new digital age”.

Blackwell added: “There has been a need for a new business approach for artists and content owners for many years. As the entertainment industry and media companies struggle to find new financial models, the arrangements struck with artists have become more and more restrictive and onerous. Our new approach will give artists the freedom to explore new paths to market with the kind of support and resources it takes to create real scale, control, and reach”.