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Glass Animals sell peanut butter in aid of Music Venue Trust

By | Published on Friday 28 May 2021

Glass Animals

Glass Animals have been announced as patrons of the Music Venue Trust. Their first act in the role? Selling peanut butter. Obviously.

Back in 2014, the band released a song called ‘Gooey’, which features the line, “You just wanna know those peanut butter vibes”. Also, peanut butter brand Jackpot has been supporting the MVT since 2017. So, you see, it makes perfect sense for Glass Animals to be collaborating on a limited edition refillable jar design that will support the charity’s work to save independent music venues.

“I’ve been eating Jackpot peanut butter for years”, says Glass Animals’ Dave Bayley. “There’s a Jackpot stall in a market next to my house in Hackney, and I loved the look of the packaging to be honest – plus it had a quote from ‘Gremlins’ on. So, I picked up a tub. It was delicious”.

“That’s when I started reading the small print on the back”, he goes on. “Each sale includes a donation to Music Venue Trust, the charity which looks after grassroots music venues – ie the venues that gave us a shot in the early days when we had no idea what we were doing, the venues that need help to survive but do an extraordinary amount for music culture”.

“Then I read further and saw that the tub can be brought back and refilled”, he adds. “It wasn’t another single-use piece of plastic that was going to go sit in a landfill. So, I refilled. And refilled. And eventually, cut to three years, many refills, and 1293 peanut butter and jelly sandwiches later, we turned up at our rehearsal space, and there sat four tubs of Jackpot peanut butter with our names printed on and a small note saying to get in touch. We got in touch. And this is the result. Glass Animals x Jackpot Peanut Butter”.

Jackpot MD Rupert Leigh adds: “It is more important than ever that grassroots music venues and the culture of music is nurtured and supported. Without these venues, the next generation of musicians and artists can’t grow and emerge and become the next Glass Animals. At Jackpot, everything we do is rooted in our purpose to give back and provide real value, and I am really excited to see how this collaboration can shine a light on how we need to look after and invest in our music culture neighbourhood by neighbourhood”.

Meanwhile, MVT Strategic Director Beverley Whitrick says: “MVT’s work is always amplified through partnerships with others, whether that is innovative companies such as Jackpot – who have been so supportive for the past five years – or amazing bands like Glass Animals”.

“Artists who express their appreciation for grassroots music venues help their fans understand their importance, and we are delighted to welcome Glass Animals as patrons of the charity. We are excited to be part of this project that joins together music, climate consciousness, good food, great design, and a celebration of our wonderful venues”.

Jackpot will donate £2 from every sale of a Glass Animals pot of peanut butter to MVT. And every time you run out of peanut butter, you can send it back to be refilled. Maybe you don’t want peanut butter at all though. That’s alright. You can also buy a sweatshirt, which, instead of being filled with peanut butter, has a recipe for pancakes printed on the back.

Buy your peanut butter here and your sweatshirt here.