Business News Deals Live Business

Global buys into Snowbombing and Festival No 6 maker

By | Published on Monday 29 June 2015

Broadwick Live

The new live music wing of Global Entertainment, the sister music company to Global Radio, last week announced it had taken a “significant strategic stake” in UK promoter Broadwick Live, which is my very favourite kind of stake.

Broadwick is best known for its festivals Snowbombing and Festival No.6, but also works with brands on music events. The firm will remain autonomous after the deal, but will work closely with the rapidly growing Global Live business.

Confirming the arrangement, former AEG man and now Global Entertainment CEO Randy Phillips told reporters: “When [overall Global chief] Ashley Tabor and I decided to build a live entertainment company as part of Global Entertainment, we always planned to expand into the festival and event space. The inventiveness, creativity and business savvy of Broadwick Live are the perfect complement to the growth of Global Live’s worldwide business model”.

Broadwick CEO Gareth Cooper added: “The opportunity to partner with Global Live is huge. With their vision, expertise and investment, we will be able to co-create incredible new events and experiences, and extend our existing portfolio at home in the UK and internationally”.