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Digital
Google turn off Lala streams on OneBox
By CMU Editorial | Published on Wednesday 12 May 2010
Word has it Google has already removed Lala.com streams from its multi-media music search service.
As previously reported, Google last year launched OneBox in the US, which allows people who search for artists or tracks via the search engine to listen to music directly through the Google platform. The music is actually serviced by one of two streaming music partners, Lala.com or MySpace-owned iLike, both of whom hoped to get extra exposure and click-throughs by being part of the search service. Their involvement saves Google from having to go to the expensive business of setting up and licensing their own streaming platform.
But, of course, Lala.com is now owned by Google rivals Apple, and they’ve announced plans to shut down the streaming music platform at the end of the month. It is with that in mind that Google have seemingly switched all OneBox streams over to iLike. Of course if MySpace also collapses later this year, which it may well do, that would leave the Google streaming service stream-less.
