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Brands & Merch
Graphite announce W Hotel partnership
By CMU Editorial | Published on Monday 24 May 2010
The global boutique hotel chain W Hotels has announced a strategic partnership with London-based Graphite Media as part of its “global entertainment and music strategy”. Graphite will be charged with the task of facilitating “credible and unique links to the music industry” for the hotel chain.
The partnership will kick off at the chain’s W Barcelona hotel where the previously reported International Music Summit, in which Graphite is a founder and partner, will host a party, with IMS’s other founder, Pete Tong, on the decks.
Commenting on the alliance, Graphite founder Ben Turner told CMU: “This is a dream association for Graphite and IMS. Graphite and its clients represent the sophisticated end of electronic music, so to work with W Hotels so closely is a really inspiring scenario for me and my team”.
He continued: “Electronic music has taken our scene to every corner of the globe, and hotels like W are an intrinsic part of our enjoyed experience. So much networking, creative thinking and socialising takes place in W Hotels, so we look forward to dreaming up unique music partnerships that complement both their hotel experience and our global industry”.
The main IMS conference and festival takes place in Ibiza this week.
