Guardian unveils new mobile site

By | Published on Friday 5 November 2010

The Guardian has relaunched its mobile website,, which originally went live in 2009 and is now the biggest UK mobile-based newspaper website.

While many newspaper owners hope that their readers might be persuaded to pay for compelling mobile services, The Guardian – which is known to currently oppose the subscription route for its online operations – is keeping its mobile site free to access, it being paid for by advertising. The revamp includes a new look and feel, faster updates, more comprehensive content and a type re-sizing function.

The Guardian’s website editor Janine Gibson told CMU: “Mobile is a crucial part Guardian News & Media’s digital strategy, and the statistics speak for themselves in terms of how important being able to access our content on the move is to our readers. The new mobile site – along with a number of other mobile products in the pipeline – demonstrates our commitment to this growing medium”.