Business News Digital

Guvera launches in India

By | Published on Monday 10 November 2014


Australia-based streaming service Guvera has launched in India, so that’s a thing.

Originally launched in Australia and the US as one of those ad-funded download set-ups that never really worked, Guvera morphed into an ad-funded personalised radio service, announcing an alliance with 7digital earlier this year, part of which was linked to plans to go live in the Indian market.

The launch in India last week follows the arrival of the mobile-based service in the past year in Indonesia, Hong Kong, Malaysia, the Philippines and Singapore, with Universal, The Orchard and INgrooves providing content in the Asian markets.

Confirming the all important arrival in the Indian market, Founder Claes Loberg told reporters: “We are both proud and excited to be the first-of-its-kind international music streaming offering to enter India; a market that is truly diverse in terms of its taste for music. Guvera provides its users with an unmatched user-friendly experience. We plan to provide our Indian users with the best expert-curated local and international content – all they have to do is hit the ‘play’ button”.