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Heston Blumenthal invests in new indie label Ecco Recordings

By Andy Malt | Published on Monday 17 February 2014

Celebrity chef Heston Blumenthal has invested in a new indie label and artist management firm called Ecco Recordings, which is raising investment via crowdfunding website Crowdcube (a more conventional crowdsourcing site whereby investors get equity in the business). Blumenthal is apparently a fan of the company’s first signing, These Reigning Days.

How much Blumenthal has put in isn’t know, though the label has stated that the largest single investment it has received so far is £15,000. The company has until the end of this week to raise £90,000, in exchange for 12.5% of equity.

Says Blumenthal: “I have added my investment to Ecco’s pitch because I love These Reigning Days’ music and I am a great fan of the band having seen them play and met them on tour in the Alps. I believe they have a really exciting future and I will be meeting with them in the next week to explore ways in which we can work together in the future”.

Ecco founder Sarah Woodward, who also runs “historical string label” Biddulph Recordings, said last week: “We’ve been overwhelmed with the support we’ve received since launching our crowd funding campaign. With ten days left and having reached over 50% already, we’re very hopeful that we will reach our target. Heston joining our investment team was a fantastic surprise and we’re incredibly thankful for his, and all the other investors’ support”.

Have a look at the campaign page here.

With celebrities investing in new bands, I hope you’re all very proud of me for writing this whole article without mentioning Hamfatter even once.