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Hilco to appoint new HMV marketing chief this week

By | Published on Wednesday 29 May 2013


Newish HMV owner Hilco is expected to announce a new Head Of Marketing for the entertainment retail firm this Friday, ahead of a rebrand later this year. Much of the retailer’s marketing team was axed (in a move live-tweeted on the official HMV Twitter feed) while it was still in administration in February.

Senior Marketing Manager Jill Thomas survived that cull and has been managing marketing operations since, but is expected to depart ahead of the announcement on Friday, along with long serving PR man Gennaro Castaldo, who has already announced his move to the BPI.

According to Marketing Week, Hilco is expected to halve HMV’s marketing budget to around £4 million – though much of this saving may be made by streamlining the number of marketeers working at the company, with more cuts planned in addition to the HQ job losses prior to Hilco’s purchase of the company.

It’s also expected that later this year Hilco will relaunch the HMV website, and bring HMV Canada’s new streaming service The Vault to the UK, in a bid to make the company’s online operations more viable.