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HMV appoints new marketing boss

By | Published on Monday 2 September 2013


HMV has appointed a new marketing boss in the form of Patrizia Leighton, who previously worked for the Warner Home Entertainment Group. Although coming to the role from more of a movie-industry background, Leighton previously worked at the Virgin Megastores, so has experience of the wider world of entertainment retail.

She is one of number of senior hires made by HMV since it was acquired by Hilco back in April, many of the flagging retailer’s former senior managers having departed during the firm’s administration. Recent appointments include new customer loyalty chief Dan Truscott and top digital man James Coughlan.

That top team will oversee a relaunch of the HMV chain as it prepares for its first all important Christmas quarter since being reborn under Hilco’s ownership.