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HMV Digital becomes part of 7Digital site

By | Published on Wednesday 24 October 2012


The HMV download store will now sit within the 7Digital platform, it has been announced. HMV, of course, is a shareholder in 7Digital, and has relied on the London-based firm for back-end support to its digital services for a while now, though the tie-up has never been this obvious to punters.

The latest revamp of HMV Digital, which was only relaunched two years ago, takes the flagging retailer’s download platform out of the HMV environment and into the 7Digital website, which was also revamped last week. The new HMV/7 store can be accessed from both the and sites.

You might think that further divorcing CD and download sales, and introducing a new brand, is a decidedly odd thing for HMV to do, given its apparent ambition to become an entertainment destination site. But ‘odd’ can be good, right? And it’s certainly good brand exposure for 7Digital, I suppose.