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House Of 27 launches digital marketing department
By Andy Malt | Published on Monday 23 June 2014
Music PR company House Of 27 has announced the opening of a new social media and digital branding department.
The development means the company now offers a range of extra digital services, from social media channel management, to fan engagement strategy, to “an artist’s entire digital branding”. The new unit will be headed up by new hire Nick Antoniou, who has previously worked in similar roles for Sony Music and EMI.
House Of 27 Director Tasha Anderson told CMU: “Launching this new department feels is a progressive move into the digital community for us. We now offer full integrated projects, ensuring our clients benefit further from our digital campaigns. The exciting new digital branding side means that our new department exceeds just offering standard social media services”.
On Antoniou, she added: “Nick has a unique insight and perspective of the digital world, and is able to educate his digital practices across the project, whether speaking with the artist, label or management. It is a pleasure to welcome him to our team”.
