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Business News Digital
HP computers to come with 1000 downloads
By CMU Editorial | Published on Tuesday 29 September 2009
From October, Hewlett-Packard computers will also ComeWithMusic, though this has nothing to do with Nokia’s terrible all-you-can-eat download service. No, HP has its very own download offer. Not sure if it’s terrible or not.
Basically, consumers buying Hewlett-Packard notebook PCs from October will receive a scratch card and PIN number which enables them to register on a dedicated website where they can download up to a 1000 tracks from Universal Music’s catalogue. Presumably those tracks come with digital rights management technology embedded, cos you get to listen to them for a year, and to then choose 120 to keep.
Before you get too excited (anyone?), I think this will be restricted to HP’s Asian markets. Sandy Monteiro, Universal Music Group’s Asian VP of Digital, said: “We are keen to explore such deals to get consumers familiar with the new environment and using devices like computers and mobile phones to listen to music. It incentivises them to learn to enjoy music via devices other than traditional hardware”.
