HTC rumoured to be buying MOG

By | Published on Tuesday 20 March 2012

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Is mobile maker HTC about to buy streaming music service MOG, possibly via Beats Electronics, the Dr Dre/Jimmy Iovine fronted company the electronics firm bought into last year? Well, that’s what Business Insider reported yesterday.

There were reports last month that HTC was working with management at Beats on a new streaming service that would be linked to the tech firm’s devices, while there were albeit denied reports Spotify rival MOG was up for sale last month too. So perhaps HTC/Beats see the value in buying up MOG – with its technology and label deals – rather than going to the effort of creating something totally unique.

HTC is definitely interested in doing something in the music space, and was rumoured to be the one phone maker interested it doing a deal with the now defunct Beyond Oblivion, though possibly withdrew from those negotiations when Team Boinc made it clear they’d not do an exclusivity deal with one mobile manufacturer, even for a sizeable investment.

No word yet from HTC, Beats or MOG on this speculation though.